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La Crosse County, WI Bank Deposit Market Share

U.S. Bank N.A. holds the largest share of deposits in La Crosse County, WI, 19.4%, followed by Associated Bank, N.A. (12.7%) and Citizens State Bank - La Crosse (11.5%). 17 institutions hold $3.69B at 37 offices as of June 30, 2026, up 3.1% from 2025.

Institutions: 17 Offices: 37 Deposits: $3.69B Survey: FDIC Summary of Deposits, June 30, 2026

Largest share changes since 2025

Gained: U.S. Bank N.A. (1.83 points); Merchants Bank, N.A. (0.31 points); Old National Bank (0.15 points).

Lost: Citizens State Bank - La Crosse (-1.07 points); Coulee Bank (-0.67 points); River Bank (-0.52 points).

# Institution Offices Deposits Market share Share change from 2025 Deposit change
1 U.S. Bank N.A. 2 $716.3M 19.40% +1.83 pts 13.8%
2 Associated Bank, N.A. 4 $467.8M 12.67% -0.01 pts 3.0%
3 Citizens State Bank - La Crosse 2 $422.8M 11.45% -1.07 pts -5.7%
4 River Bank 5 $406.9M 11.02% -0.52 pts -1.6%
5 State Bank Financial 3 $356.9M 9.67% +0.04 pts 3.5%
6 Coulee Bank 3 $267.7M 7.25% -0.67 pts -5.6%
7 The First National Bank of Bangor 5 $225.6M 6.11% +0.04 pts 3.7%
8 Wells Fargo Bank, N.A. 1 $207.2M 5.61% +0.02 pts 3.4%
9 Merchants Bank, N.A. 1 $147.7M 4.00% +0.31 pts 11.7%
10 BMO Bank N.A. 2 $119.9M 3.25% -0.24 pts -4.1%
11 Old National Bank 1 $98.8M 2.68% +0.15 pts 9.1%
12 Union State Bank 2 $97.4M 2.64% +0.04 pts 4.5%
13 Park Bank, N.A. 2 $59.2M 1.60% -0.02 pts 1.7%
14 Ccfbank N.A. 1 $43.5M 1.18% +0.12 pts 14.6%
15 Bluff View Bank 1 $24.2M 0.66% -0.14 pts -15.3%
16 WNB Financial, N.A. 1 $20.4M 0.55% +0.07 pts 17.8%
17 Citizens First Bank 1 $10.1M 0.27% +0.07 pts 36.2%

About this list

Deposits are those held at each institution's offices in La Crosse County as of June 30, 2026, from the FDIC Summary of Deposits, whatever state the institution is headquartered in. Market share is the institution's deposits divided by all deposits in the market. Shares are by bank charter, not rolled up to the holding company, and cover FDIC-insured institutions only, so credit unions are not included. Each office is placed in its county and metro area by the FDIC branch directory; the few offices the directory does not list are left out of the market and of every share.

Share change compares the institution's share in 2025 and 2026 in percentage points. Deposit change compares its deposits here in the two years and includes deposits that moved through mergers and branch sales; "New" means it had no offices here a year earlier. Offices that closed during the year are placed by their ZIP code or city.

Wider markets

Wisconsin deposits by institution La Crosse-Onalaska, WI-MN metro area Wisconsin bank directory

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