Lists · Deposits by metro area
La Crosse-Onalaska, WI-MN Metro Area Bank Deposit Market Share
U.S. Bank N.A. holds the largest share of deposits in the La Crosse-Onalaska, WI-MN metro area, 16.9%, followed by Merchants Bank, N.A. (11.1%) and Associated Bank, N.A. (11.0%). 20 institutions hold $4.25B at 46 offices as of June 30, 2026, up 3.2% from 2025.
Largest share changes since 2025
Gained: U.S. Bank N.A. (1.57 points); Esb Bank (0.33 points); Merchants Bank, N.A. (0.27 points).
Lost: Citizens State Bank - La Crosse (-0.94 points); Coulee Bank (-0.59 points); River Bank (-0.47 points).
| # | Institution | Deposits | Market share | Share change from 2025 |
|---|---|---|---|---|
| 1 | U.S. Bank N.A. | $716.3M | 16.86% | +1.57 pts |
| 2 | Merchants Bank, N.A. | $469.6M | 11.05% | +0.27 pts |
| 3 | Associated Bank, N.A. | $467.8M | 11.01% | -0.03 pts |
| 4 | Citizens State Bank - La Crosse | $422.8M | 9.95% | -0.94 pts |
| 5 | River Bank | $406.9M | 9.57% | -0.47 pts |
| 6 | State Bank Financial | $356.9M | 8.40% | +0.02 pts |
| 7 | Coulee Bank | $267.7M | 6.30% | -0.59 pts |
| 8 | The First National Bank of Bangor | $225.6M | 5.31% | +0.03 pts |
| 9 | Wells Fargo Bank, N.A. | $207.2M | 4.87% | +0.01 pts |
| 10 | Esb Bank | $179.1M | 4.21% | +0.33 pts |
| 11 | BMO Bank N.A. | $147.9M | 3.48% | -0.34 pts |
| 12 | Old National Bank | $98.8M | 2.32% | +0.12 pts |
| 13 | Union State Bank | $97.4M | 2.29% | +0.03 pts |
| 14 | Park Bank, N.A. | $59.2M | 1.39% | -0.02 pts |
| 15 | Ccfbank N.A. | $43.5M | 1.02% | +0.10 pts |
| 16 | Alerus Financial, N.A. | $28.5M | 0.67% | -0.06 pts |
| 17 | Bluff View Bank | $24.2M | 0.57% | -0.12 pts |
| 18 | WNB Financial, N.A. | $20.4M | 0.48% | +0.06 pts |
| 19 | Citizens First Bank | $10.1M | 0.24% | +0.06 pts |
| 20 | Rushford State Bank (Incorporated) | $0 | <0.01% | 0.00 pts |
About this list
Deposits are those held at each institution's offices in La Crosse-Onalaska, WI-MN (the Census Bureau core based statistical area) as of June 30, 2026, from the FDIC Summary of Deposits, whatever state the institution is headquartered in. Market share is the institution's deposits divided by all deposits in the market. Shares are by bank charter, not rolled up to the holding company, and cover FDIC-insured institutions only, so credit unions are not included. Each office is placed in its county and metro area by the FDIC branch directory; the few offices the directory does not list are left out of the market and of every share.
Share change compares the institution's share in 2025 and 2026 in percentage points. Deposit change compares its deposits here in the two years and includes deposits that moved through mergers and branch sales; "New" means it had no offices here a year earlier. Offices that closed during the year are placed by their ZIP code or city.
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